Chapter 13 of 14
Ethics, Projection, and Working with Clients (or Self) Responsibly
Step into the ethical heart of practice, where the power of symbols meets the vulnerability of human questions, requiring care with projection, suggestion, and narrative framing.
1. Why Ethics Matter in Tarot (and Self-Reading)
Tarot as Meaning-Making
Tarot is not just pictures; it is a meaning-making device. People bring hopes and fears to readings, which gives you real power, even if you feel like a beginner.
Modern Ethical Climate
In fields like counseling and coaching today, there is strong emphasis on informed consent, clear boundaries, and avoiding harm. Tarot is increasingly expected to follow similar standards.
Core Aims of Ethics
Ethics in tarot means: understanding the impact of your words, noticing projection, supporting the querent's agency, and knowing when something is beyond your scope.
Three Guiding Questions
Ask yourself: 1) Power: Who has power here? 2) Story: What story am I reinforcing? 3) Choice: Does my framing expand or shrink this person's sense of choice?
2. Informed Consent and Scope of Practice
What is Informed Consent?
Informed consent means people know what you do, what you do not do, and how you work before they agree to a reading.
Explain Your Approach
State your style: esoteric, psychological, or mixed. Example: "I use tarot to explore patterns and options, not to predict a fixed future."
Clarify Your Limits
Be clear you are not acting as a doctor, therapist, or lawyer. You cannot diagnose, prescribe, or give legal or financial guarantees.
Confidentiality and Rights
Explain confidentiality and whether you record sessions. Emphasize that both you and the client can pause or refuse a question at any time.
Sample Script
Use a short script: explain your method, limits, privacy, and the client's right to stop. Ask if they are comfortable proceeding.
3. Projection, Transference, and Countertransference (Tarot Version)
What is Projection?
Projection is when you put your own feelings or issues into the cards or onto the querent. Your anxiety can color every interpretation if you are not careful.
Transference and Countertransference
Transference: the querent relates to you like a parent, ex, or teacher. Countertransference: your strong emotional reactions to them, shaped by your own history.
Why It Matters in Tarot
Tarot images are ambiguous, so they easily absorb projections. Without awareness, you may give advice that reflects your story more than theirs.
Simple Management Tools
Notice your reactions, return to the question and spread, use reflective language, and for self-readings ask: "Would I say this to a friend with the same cards?"
4. Example: Projection in Action (and How to Catch It)
Scenario Setup
You just had a painful breakup. A querent asks, "Should I give my relationship another chance?" The spread: 2 of Cups, 6 of Swords, The Star.
Spotting Projection
Your gut reaction is, "No, leave now. Relationships never change." That reaction is shaped by your own hurt, not by the specific cards.
Reading the Cards Neutrally
2 of Cups: connection. 6 of Swords: transition to calmer waters. The Star: hope and healing. None of these automatically say "run" or "stay forever."
Ethical Framing
You reflect: there is connection and potential for healing, but tarot cannot decide. You help the querent explore what trying again would require to feel safe.
Invite Their Voice
Ask what resonates for them. This keeps the focus on their meaning-making and choices, not on your unresolved emotions.
5. Thought Exercise: Reframing Deterministic Statements
Practice turning disempowering statements into agency-supporting ones.
For each original sentence, rewrite it in your own words to:
- Avoid absolute predictions
- Acknowledge uncertainty
- Invite reflection and choice
- Original: "You will definitely lose your job this year."
- Your rewrite: (type or say it aloud)
- Original: "This relationship is doomed. There is nothing you can do."
- Your rewrite:
- Original: "You are cursed. That is why nothing works out."
- Your rewrite:
- Original: "If you do not follow my advice, you will regret it."
- Your rewrite:
When you are done, compare your rewrites with these sample alternatives:
- "These cards show tension around work. It might be helpful to look at how you can prepare for possible changes or advocate for yourself."
- "The cards suggest serious challenges in this relationship. We can explore what staying and what leaving might each look like for you."
- "The cards highlight a pattern of feeling blocked. Instead of a curse, we might look at beliefs, habits, or external pressures that keep repeating."
- "Here is one possible path the cards highlight. You know your life best, so use this as input, not a command."
6. Framing Readings to Support Agency and Reflection
Framing Creates Reality
Your wording can trap someone in a fixed story or open space for reflection. Framing is one of your main ethical tools in tarot.
Fate vs Possibility
Shift from "This will happen" to "This is one pattern or trajectory the cards highlight." Emphasize possibilities, not guarantees.
Labels vs Processes
Avoid fixed labels like "You are jealous." Instead, describe processes: "Jealousy seems present here; we can explore where it comes from and what you can do."
Use Questions and Complexity
Turn cards into reflective questions and normalize mixed messages in a spread. This mirrors real-life complexity.
Consent for Depth
When heavy themes appear, ask if the querent wants to go there. This is part of trauma-informed, client-centered practice.
7. Quick Check: Spot the Ethical Framing
Choose the most ethically responsible response in each case, based on supporting agency, avoiding projection, and staying within scope.
A querent asks about a serious health concern. The cards show 10 of Swords, Death, and The Sun. Which response best balances honesty, ethics, and agency?
- A. "You are going to die soon. You need to prepare for the worst."
- B. "These cards mean nothing; ignore them and you will be fine."
- C. "These cards show a cycle of difficulty and transformation, followed by a sense of renewal. I am not a medical professional, so I cannot interpret this as a diagnosis. We can explore how you are coping emotionally, and I strongly encourage you to speak with a qualified health provider about your concerns."
- D. "If you book three more sessions with me, I can remove this negative energy so you will recover."
Show Answer
Answer: C) C. "These cards show a cycle of difficulty and transformation, followed by a sense of renewal. I am not a medical professional, so I cannot interpret this as a diagnosis. We can explore how you are coping emotionally, and I strongly encourage you to speak with a qualified health provider about your concerns."
Option C is best. It acknowledges the gravity of the symbols without making medical claims, stays within scope, supports emotional reflection, and encourages consulting a qualified professional. A is fear-based and outside your competence, B dismisses the querent's concern, and D is manipulative and exploitative.
8. Key Terms Review
Use these flashcards to reinforce core ethical concepts for tarot practice.
- Informed consent
- Making sure the querent understands what you do, what you do not do, and how you work before agreeing to a reading, including limits, privacy, and their right to stop.
- Projection
- Attributing your own feelings, beliefs, or unresolved issues to the cards or to the querent, so your story shapes the reading more than theirs.
- Transference
- When the querent unconsciously relates to you as if you were someone else (parent, ex, teacher), which can lead them to seek authority or approval from you.
- Countertransference
- Your emotional reactions to the querent, influenced by your own history, which can color how you interpret the cards and give advice.
- Agency-supporting framing
- Wording interpretations in ways that emphasize possibilities, reflection, and choice, rather than fixed fate or dependency on the reader.
- Scope of practice
- The boundaries of what you are qualified and ethically allowed to do; for most tarot readers, this excludes medical, legal, and financial advice or mental health diagnosis.
Key Terms
- Agency
- A person's capacity to make their own choices and act on them; in tarot, supporting agency means helping people feel they still have options.
- Projection
- A psychological process where a person attributes their own feelings, thoughts, or issues to someone or something else, such as the cards.
- Transference
- The querent's tendency to relate to the reader as if they were an important figure from their past, often unconsciously.
- Trauma-informed
- An approach that recognizes the prevalence and impact of trauma, prioritizing safety, choice, and control for the person seeking help.
- Informed consent
- An ethical process where the querent is clearly informed about the nature, limits, and conditions of the reading before agreeing to it.
- Narrative framing
- The way a reader organizes and describes the story suggested by the cards, which can influence how the querent understands their situation.
- Scope of practice
- The set of activities and types of advice that a practitioner is competent and ethically allowed to provide.
- Countertransference
- The reader's emotional reactions to the querent, often shaped by the reader's own history, which can influence the reading.