Chapter 7 of 8
Position Solutions in a Changing Regulatory Market
Cybersecurity regulation is reshaping purchasing requirements across the United States and European Union. The winning approach is not to provide legal advice, but to connect relevant customer obligations with supported solution capabilities and documented evidence.
1. Start With Regulatory Relevance, Not a Compliance Claim
The Sales Task Has Changed
Regulation often changes purchasing requirements before it changes product features. Buyers may ask for audit rights, incident support, vulnerability processes, service locations, and evidence.
Use a Five-Part Chain
`Regulatory relevance -> requirement -> capability -> evidence -> customer validation` keeps conversations practical while avoiding legal conclusions.
Protect the Boundary
Position what the solution supports. Do not promise that a product automatically makes a customer compliant; compliance also depends on the customer's governance, configuration, contracts, and operations.
2. Run a Relevance Screen Before Discussing a Regulation
Question 1: Geography
Ask where the customer operates, sells, and places products on the market. Cross-border operations can create regulatory relevance beyond the company's headquarters.
Question 2: Sector
Sector matters. Financial services, critical infrastructure, digital services, and public-sector activities commonly face heightened cybersecurity requirements.
Question 3: Purchase Type
Separate an ICT service from a product with digital elements. This distinction helps route DORA-style third-party questions differently from Cyber Resilience Act product questions.
Question 4: Organization Status
Check whether the buyer is an SEC registrant, regulated financial entity, NIS2-relevant organization, or digital-product manufacturer. Document assumptions rather than declaring legal scope.
3. Recognize NIS2 as a Customer-Organization Driver
NIS2 Is a Directive
NIS2 is Directive (EU) 2022/2555, not an EU regulation. It replaced NIS1, and Member States had to transpose it by October 17, 2024. National law determines the operational details.
Why It Affects Purchasing
NIS2 makes supply-chain security, risk management, and incident readiness more prominent. A buyer may therefore require stronger supplier evidence and clearer escalation processes.
Position Evidence, Not Compliance
Map buyer questions to evidence: assurance materials, vulnerability handling, subcontractor information, and incident support. Avoid saying a product is automatically "NIS2 compliant."
4. Use DORA to Frame ICT Third-Party Risk Discussions
DORA Is Directly Applicable
DORA, Regulation (EU) 2022/2554, has applied since January 17, 2025. It addresses digital operational resilience for in-scope financial entities.
The Customer Retains Responsibility
A financial entity can outsource ICT services, but it remains responsible for its DORA obligations. Vendor materials support the review; they do not transfer accountability.
Expect Contract Questions
For critical or important functions, DORA can drive requests for service levels, incident support, audit rights, continuity evidence, subcontractor visibility, and exit provisions.
5. Distinguish the Cyber Resilience Act From Service-Security Reviews
CRA Focuses on Products
The CRA covers hardware and software products with digital elements made available on the EU market. It is distinct from DORA's financial-sector ICT third-party-risk focus.
Know the Current Timeline
On August 19, 2026, CRA Article 14 reporting obligations have not yet begun: they start September 11, 2026. General application begins December 11, 2027.
Evidence Buyers Need
For covered products, prepare substantiated evidence on secure development, support periods, vulnerability handling, updates, documentation, and product lifecycle responsibilities.
6. Understand the SEC Rules as a Disclosure and Governance Driver
What the SEC Rules Require
SEC Release 33-11216 requires public-company disclosures on material cybersecurity incidents and annual cybersecurity risk-management, strategy, and governance information.
The Timing Trigger Matters
For domestic registrants, Form 8-K Item 1.05 is generally due within four business days after the company determines an incident is material.
Stay in Your Lane
Describe your incident escalation, support process, and evidence. Do not decide whether the customer's incident is material or whether a disclosure is legally required.
7. Worked Example: Turn a DORA Request Into an Evidence Plan
Classify the Request
A DORA questionnaire from a bank is usually a third-party risk and evidence request, not merely a request for a list of technical features.
Avoid the Customer's Legal Decision
Do not decide whether your service supports a "critical or important function." Acknowledge the customer's assessment and provide evidence relevant to it.
Map Question to Artifact
Build an evidence map: controls -> assurance material; availability -> SLA and architecture; incident support -> escalation process; exit -> export, deletion, and transition information.
Be Transparently Specific
If requested evidence or rights are unavailable, say so and offer an approved alternative. A transparent limitation is more credible than an unsupported promise.
8. Practice: Choose the Right Conversation Route
Route the Buyer Request
For each situation, choose the most relevant starting point. Then write one safe positioning sentence.
Situation A
A U.S.-listed manufacturer asks whether your incident-notification process can help it meet investor disclosure obligations after a supplier outage.
- Start with: SEC disclosure support
- Your sentence should describe escalation and evidence, not decide materiality.
Situation B
An Italian insurer asks about audit rights, service continuity, subprocessors, and an exit plan for a SaaS platform.
- Start with: DORA third-party risk
- Your sentence should connect approved contractual and assurance materials to its assessment.
Situation C
A company plans to sell connected industrial sensors with embedded software to EU customers.
- Start with: CRA product lifecycle
- Your sentence should distinguish product obligations from general cloud-service assurance.
Situation D
A regional energy operator asks for your vulnerability-management process and supplier-security evidence.
- Start with: NIS2-related supplier diligence
- Your sentence should acknowledge that national scope and obligations require the customer's validation.
Self-check
A strong sentence includes all three parts:
- "We can provide..."
- Specific evidence or capability
- "Your team determines applicability and sufficiency"
Avoid using the words "guarantee," "automatically compliant," or "satisfies all requirements."
9. Knowledge Check: The Safest DORA Response
Choose the response that is both useful and appropriately bounded.
A bank asks whether your SaaS platform makes it DORA compliant. Which response is best?
- Yes. Our platform is DORA compliant, so your bank will be compliant once it is deployed.
- DORA does not apply to banks that use cloud services.
- We can provide our security, resilience, subcontractor, and contractual materials to support your ICT third-party risk assessment. Your bank remains responsible for determining applicability and compliance.
- We cannot discuss DORA because it is a legal issue.
Show Answer
Answer: C) We can provide our security, resilience, subcontractor, and contractual materials to support your ICT third-party risk assessment. Your bank remains responsible for determining applicability and compliance.
The best answer is helpful without overpromising. It connects available evidence to the customer's assessment while recognizing that the financial entity retains responsibility for its DORA obligations.
10. Review the Core Terms
Flip each card, then explain how the term could change a buyer's evidence request.
- Regulatory relevance
- A reason a regulation may affect a customer's buying criteria. It is not a legal conclusion that the regulation applies or that a solution creates compliance.
- NIS2 Directive
- Directive (EU) 2022/2555, which replaced NIS1 and requires national implementation. It can drive supplier-security, risk-management, and incident-readiness questions.
- DORA
- Regulation (EU) 2022/2554 for digital operational resilience in the financial sector. It has applied since January 17, 2025 and highlights ICT third-party risk.
- Cyber Resilience Act
- Regulation (EU) 2024/2847, focused on cybersecurity across the lifecycle of covered products with digital elements made available on the EU market.
- SEC Item 1.05
- The Form 8-K item used by domestic SEC registrants for disclosure of material cybersecurity incidents, generally within four business days after a materiality determination.
- Evidence map
- A controlled mapping from a buyer question to an approved artifact, such as an assurance report, security white paper, incident process, SLA, or contract provision.
- Compliance guarantee
- An unsafe claim that a product automatically causes a customer to meet legal or regulatory obligations. Avoid it unless formally approved and precisely substantiated.
Key Terms
- CRA
- The EU Cyber Resilience Act, Regulation (EU) 2024/2847, addressing cybersecurity requirements for covered products with digital elements made available on the Union market.
- DORA
- The Digital Operational Resilience Act, Regulation (EU) 2022/2554, addressing digital operational resilience and ICT third-party risk for in-scope EU financial entities.
- NIS2
- Directive (EU) 2022/2555 on measures for a high common level of cybersecurity across the EU. National laws implement its requirements.
- Materiality
- In the SEC context, a facts-and-circumstances assessment of whether information would be important to a reasonable investor; vendors should not make this determination for customers.
- Evidence map
- A documented connection between a customer requirement and the approved artifacts that substantiate a vendor's relevant capability.
- SEC registrant
- An issuer subject to Exchange Act reporting requirements, including domestic registrants and certain foreign private issuers.
- ICT third-party risk
- Risk arising from an organization's reliance on external providers of information and communication technology services.
- Regulatory relevance
- A commercial indication that a customer's sector, geography, product, or corporate status may influence security purchasing requirements.
- Supported capability
- A function, process, or contractual commitment that the provider can accurately describe and substantiate with evidence.
- Product with digital elements
- A hardware or software product within the Cyber Resilience Act's scope framework, subject to applicable exclusions and conditions.